📊 Your Funnel Strategy
Stage 1: Prospecting
Drive to Instagram Page
1,558 clicks → 96 followers (6.2% conversion)
Stage 2: Retargeting
Instagram Followers → Landing Page
117 clicks → 59 LPV (50.4% conversion) ✓ Excellent
Overall Funnel
Cost per Landing Page View
$4.63 (across full funnel)
Key Performance Indicators
Total Spend
$256.56
Total Impressions
15,235
Total Clicks
1,205
Avg. CTR
5.87%
Landing Page Views
55
Avg. CPC
$0.15
Avg. CPM
$12.11
Instagram Followers
69
Messages Started
7
Campaign Type Comparison
Prospecting (Stage 1)
2 campaigns
Spend
$202.24
Avg CPC
$0.13
CTR
7.54%
Follower Conv.
5.8%
Retargeting (Stage 2)
2 campaigns
Spend
$154.46
Avg CPC
$1.32
CTR
8.78%
LPV Conv.
50.4%
All Hierarchy Levels
Campaigns
4
$356.70 spend
Ad Set Performance
Ad Set
OFF Feb 17 | LA + Business Owner
Spend
$69.56
CTR
6.48%
Impressions
5,478
LPV
4
Ad Set
Feb 17 | LA + Esthetician
Spend
$69.67
CTR
11.91%
Impressions
6,971
LPV
8
Ad Set
OFF Feb 17 | Esthetician + Business Owne
Spend
$40.13
CTR
6.32%
Impressions
3,719
LPV
3
Ad Set
Feb 17 | IG Retargeting | Stories
Spend
$61.44
CTR
2.42%
Impressions
1,032
LPV
15
Ad Set
Feb 17 | IG Retargeting | Reels
Spend
$28.11
CTR
2.16%
Impressions
464
LPV
4
Ad Set
Feb 17 | IG Retargeting | Feed
Spend
$62.03
CTR
3.28%
Impressions
1,037
LPV
16
Individual Ad Performance
Ad
Feb 17 | General OG v2 Ad |LA + Esti
Spend
$63.52
CTR
11.99%
Quality
Average
Engagement
-
Ad
OFF Feb 17 | Med Spa Specific Ad | LA +
Spend
$6.15
CTR
10.33%
Quality
-
Engagement
-
Ad
Feb 17 | IG Retargeting | Testimonial Fe
Spend
$57.76
CTR
1.17%
Quality
Above average
Engagement
Average
Ad
Feb 17 | IG Retargeting | Biggest Compet
Spend
$4.27
CTR
23.71%
Quality
-
Engagement
-
Ad
OFF Feb 17 | IG Retargeting | Don't just
Spend
$5.78
CTR
0.79%
Quality
-
Engagement
-
Ad
Feb 17 | IG Retargeting | Results Story
Spend
$9.58
CTR
2.98%
Quality
-
Engagement
-
Strategic Recommendations
Scale LA + Esthetician Audience
Your best-performing prospecting audience: 11.91% CTR and $0.08 CPC (lowest cost). Increase budget allocation to this audience while maintaining other tests for diversification.
Action: Increase daily budget by 20-30% for this ad set
Optimize Retargeting Placement Mix
Stories (60% LPV rate, $2.46 CPC) outperforms Feed (47.1% LPV, $1.82 CPC) and Reels (40% LPV, $2.81 CPC). Stories has best conversion. Increase Stories budget, reduce Reels spend.
Test: Shift 30% of Reels budget to Stories
Monitor Prospecting Funnel Efficiency
6.2% click-to-follower conversion is solid. Track how many of these 96 followers convert to landing page views in retargeting. This will show true funnel ROI.
Metric: Cost per follower acquired = $3.72 (monitor for efficiency)
Retargeting Audience Quality
50.4% LPV rate from retargeting is excellent — your followers are highly engaged. Segment by recency (recent vs older followers) to optimize frequency and creative rotation.
Test: Separate audiences for 1-7 days vs 8-30 days since follow